Local Company in the National News
Batavia-based Tour Edge received some national press coverage recently. Check out the February 24, 2006 issue of Golf World and go to page 19. Tour Edge gets about a full page of coverage in the weekly’s Business section.
Let’s first have a little talk about the golf periodicals you read. If you’re a fan of the game, you need to start reading Golf World. It’s a weekly magazine, published by the folks at Golf Digest, that focuses only on golf news, analysis, and statistics. It doesn’t have any advice on hitting longer drives. There are no interviews with Tiger or Annika. And you won’t find any editorials from the likes of Johnny Miller or David Feherty. Golf World just reviews the tournaments from the previous week in all of the tours and keeps you abreast of what’s going on in the business of golf. It’s full of cool stuff like critiques of the previous week’s TV coverage, lists of equipment used by the winners of each tournament, and golf-related quotes from around the globe. I’m a huge fan of the magazine and I get some interesting facts from every issue that I often use to wow the most well-read golf fans.
Alright, back to Tour Edge. The headline is Tour Edge’s Bold Move, by E. Michael Johnson, and it discusses Tour Edge’s recent foray into high-end clubs. There a lot of great tidbits about the company that I was unaware of. Check these out:
- Founder and owner David Glod “started a club-repair business in high school” and was a golf pro at Village Links of Glen Ellyn.
- Tour Edge has “margins of more than 40% on virtually all product,” which is stellar for the industry.
- “Annual sales are around $25 million” and Tour Edge’s “marketshare is in the top seven for woods, hybrids, and putters.”
The main point of Johnson’s story is that their new Exotics line of high end clubs is different from their historical product line. Well, good luck David on the new product lunch!
Let’s get out there and support our local equipment companies. While you are at it, subscribe to Golf World also.