What if your flag was stiff?
Thursday, April 26th, 2007Picture it, it’s a completely calm day out as you walk up to the green yet you notice the flag is not drooping, but stiffly standing parallel to the ground. And in fact, there’s an advertisement for Joe’s Bar and Grill on it with a coupon code for a half-price burger if you mention the name of the golf course. How would that make you feel? Would it cheapen the serene beauty and intense competition you are embroiled in? Would you lose focus as you are hovering over that four-footer for the match?
I think not. I don’t have any problems with a little sponsorship on the golf course. And neither does Rockford based Midwest Golf Managment (looks like a division of a company called Fetelli). They’ve invented a flag that is about half rigid and half fluid called the Ad Flag. On the rigid half you can put your course name or an advertisement and you never have to be concerned about it being obscured on a calm day when the flag droops. But, it still retains some of the features of a loose flag because half of the flag flaps in the wind.
I read an article about this in Golf World. The little article talks about the interesting take on income opportunities that Midwest Golf Management has. They propose charging the advertiser on an advertising-view basis that is positive Google-ish. You, as the golf course owner, go to the potential advertiser and say, “I get 20,000 paid rounds per year on my golf course so I can guarantee that many sets of eyeballs on your advertisement annually if you sponsor an Ad Flag on my first hole. In fact, I will only charge you for each “view” so you only pay $0.08 per view.”
Check out the link and let me know what you think. Sounds reasonable to me I guess. You can see for yourself if you play a Rockford park district course his summer, because they’ve apparently incorporated it on their greens. The industry has been doing it for years on tee markers, but may not be using the “advertising view” model to charge advertisers. Heck, if it makes the industry healthier, I’m all for it, because this sponsorship model is here to stay.

